
“Tell me a story.”
This simple request has launched bedtime stories and news magazines. The success of Nike Shoes and Perrier sparkling water are built, at least in part, on stories of their development and discovery.
In the hands of an effective communicator, story telling is a powerful marketing tool. Choosing an equally effective medium to carry your message is crucial. Gaining and maintaining the attention of your target audience is the bottom line.
For more than a half century, broadcast television has held the title of “most powerful communications medium.” Not surprisingly, it is also the most expensive. Fortunately streaming video, a relatively new medium, is proving to be equally powerful and far more cost effective. According to a survey reported by the Washington (DC) Business Journal “more than six out of 10 people viewing the Web are conditioned to watching video online.”
Streaming, like other information carried on the Web, can be distributed to a mass audience or reach specific audiences and demographics. This focus capability affords small and medium sized players with equal, and sometimes superior, market access as the big players at a considerably lower investment.
In collaboration with RBG&D, KH Communications provides broadcast quality video content for use in sales, marketing and corporate communications programs. Over the past 25 years we have produced training, recruitment, and marketing videos on subjects ranging from digital coin mechanism maintenance, to Hummer vehicle sales to physician recruitment, to regional tourism development. Recently we began consulting on website designs for an aviation services firm. This assignment includes producing streaming content for the firm’s aircraft sales department. View sample.
The team includes experienced writers and an Emmy™ Award winning production crew. Our goal is simple. We provide clients with the means to deliver their story in a powerful and consistent manner.
In other words, we are your competitive edge.
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